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As our society grows and expands and marketers all over the world come up with new and innovative ways to market their products in order to generate maximum viewership and response, it has become essential for everyone in the market to keep up with these methods if they are to remain competitive. Email marketing is one of these methods.

Day by day, more and more businesses are looking to adopt the use of email marketing software in order to advertise their services. And with its popularity on the rise, many different platforms have been introduced for people to take advantage of. It can become quite difficult to choose from such a variegated crop of email marketing software, so here is a comparison of five of the best email marketing software out there and which one comes out on top.


When it comes to a plethora of features and additional little trinkets, Active Campaign is the one. It is an all-in-one platform that suits small businesses perfectly. Adding to that the fact that it is one of the most affordable email marketing software out there currently starting at only $9 a month. You can create your general scheme with super ease and in little time, and be ready to advertise.


Mailchimp is probably one of the easiest and most user friendly interface to use of all. It is descriptive, colorful, and has detailed features. It is also one of the only software that gives you access to all features on a free trial or account. But the contact limit makes it so you must soon purchase a plan. One of the downsides of Mailchimp is that it is quite expensive compared to other email marketing software.


It is simple, it is quick, and it is no rocket science. Constant Contact follows a simplistic plan which is a breeze to master for most. It has all the features you would possibly need and even provides professional seeming templates that you can follow. But these may also be viewed as a con as the templates are quite monotonous and lack innovation. Some may also argue that it is a little too pricey for what it is actually worth.


iContact is the one for you whether you are just starting out or if you have been in this field for years. It offers a range of features that are easy to understand and use as well as helpful in creating unique and attractive mail schemes. You can track your letters, navigate easily and even connect social media links. All in all, there is almost nothing that is bad about this one.


Campaigner is easy to use and is a great way for beginners to get their feet wet. It is available at quite an affordable price and no matter which plan you choose to get, you get access to all features, which is one of its major pros. It has all features you would expect but there is next to nothing that is new. In addition to that, many users have found that compared to other email marketing software, Campaigner is slower and time consuming.


Considering these features, it may be argued that iContact and Active Campaign are two of the best email marketing software currently available and either would work perfectly to suit and aid your business along.




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