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Introduction:

As the industry continues to grow and expand, businesses have begun to search for new ways to market to audiences so they can expand their reach to previously unreachable places and markets. They are looking for means to turn their viewers into long time committed customers. This has allowed several big and small businesses to overlap with other industries and emerge with new ways to get more people to interact with them. This includes the automation of marketing.

If you are a business looking to do so as well, then it may prove to be confusing at first as there are hundreds of automation software products. To help you choose the one that suits your business best, we have compiled a comparison of the top 5 marketing software currently available in the market.

ADOBE CAMPAIGN (MARKETING CLOUD)

The Adobe Marketing Cloud or the Adobe Campaign is a great tool when it comes to user friendliness. The platform is super easy to use. One of the features that especially stands out is that it allows you to view and manage data analytics, track progress and emails, and manage data all at once, from a single platform.

INFUSIONSOFT

Despite being new, InfusionSoft is quickly climbing the ranks. Advanced tools such as tracking and sales management are present which are very neatly arranged and it also allows you to build a sequenced campaign for your business. The ability to map out each and every step of your campaign allows you to carefully decide and implement your plan of action. Although one may argue that it is a bit expensive.

HUBSPOT

Hubspot is fairly popular when it comes to small businesses. The reason is that the interface is incredibly easy to use as well as informative. It explains in detail which tool to utilize to attract the maximum amount of customers and track and manage your campaigns effectively. Although many face some problems with the reporting feature of the software, it is still very popular amongst the masses.

ELOQUA

Eloqua is also amongst the leaders when it comes to marketing automation software. Eloqua is a simple software with straightforward results that help you to keep it simple. An elaborate dashboard allows you to keep track of all of your email campaigns. The analytics received are also of high quality to determine the effectiveness of your campaign. Although one might complain that the software is a bit slow.

iCONTACT

iContact is an affordable way to manage and track your email marketing campaigns. At a great price, you can receive a host of features that are quite exceptional and effective. It checks for spam, has a great survey program, and allows you to track emails sent to customers. iContact also has great tutorials to get you going on your way with the software.

Conclusion:

The growth of marketing automation software is inevitable and certainly undeniable. Day by day, more and more businesses look to join forces with vendors who may help them to automate their means of marketing. It is important to choose the software best suited for your budget and business goals.

Introduction:

There is no doubt that social media has become a gigantic part of our lives. We cannot imagine what it would be like to live a life where social networking sites do not have the same impact as they do on us today. Statistics show that the number of people of all age groups using social networking sites such as Facebook and Instagram keeps increasing every day. And wherever the people go, the marketers must follow close behind.

It has become necessary to involve a social media marketing scheme in your business’s marketing campaign in order to become a frontrunner amongst the competition and take your business to the next level. Taking the help of a social media marketing or management software is the easiest path you can choose as a small business. But who should you go with as there are at least a hundred or more software platforms you can commit to for this purpose? Do not worry. We have sorted out 5 of the best social media marketing software in recent times and by the end of this piece, you will know for certain which one to choose.

ZOHO SOCIAL

Zoho Social is one of the major social media marketing software available in the market and rightly so. The interface is the easiest yet arranged in a manner that you can view your entire business with a single glance at your dashboard. It also gives you the freedom to collaborate with team members on the software, making the process easier. One of its few cons includes the inability to manage two accounts of the same social site at once.

ADOBE SOCIAL

While Adobe Social is one of the leading software, it is not necessarily the best. It is not suitable for bigger businesses and corporations and provides analytics that lack deeper meaning. But Adobe Social has all the features that a leading social media management software should have  and boasts a number of unparallelled features such as the ability to view all social media dashboards at once in one place.

SPROUT SOCIAL

The reason behind the popularity of Sprout Social is that it is fun, colorful, and innovative as any other software. You can connect to multiple platforms at once and receive carefully customized reports. While they always keep updating and improving on the existing features, there are limitations on what you can do within the connected applications.

BUFFER

Buffer allows you to create content, post it, collaborate with your team mates for better results and work process, and schedule posts for automatic publication. It is pretty straightforward and simplistic, in all senses. So if you are looking for a social media marketing software that can provide you with a detailed analysis of the performance of your online campaign, then Buffer is not the one for you.

HOOTSUITE

Hootsuite is also one of the bigger names in the market in this regard. It is complex, filled with never seen before features and facility. But this complexity in function does not make it any difficult to use. You can also receive analytics of your performance and check where you need to improve. The interface is a little difficult to figure out due to all the features but once done, it is a pleasure to use.

Conclusion:

While it takes a bit of time to figure out, Hootsuite may be classified as the best of the lot as once learned properly, it can become a great asset in expanding your small business to a large enterprise.

 

 

 

Introduction:

Current-age business practices are characterized by competitiveness, creativity, and advertising campaigns that display higher focus and depths of research. Given that innumerable businesses and products now pack the online sphere, a brand must execute product presentation and marketing that truly stands out due to its originality, and how loudly it resonates with a target audience.

Most online businesses are driven by metrics and analytics that clearly represent the preferences and patterns of any intended audience. It is for this reason that content marketing has picked up pace and speed as of late. A staggering 70% of Internet users in the United States shopped online in 2015, and these rising numbers have made the speed, ease of access, and appeal of content marketing software all the more heightened.

Content marketing is essentially defined as a business or marketing practice that produces and distributes content that is both relevant and valuable for a clearly defined and analyzed target audience. The purpose of this practice is to attract, obtain, and engage intended audiences. Hence the theory behind content marketing aims to both acquire newer audiences, and keep existing ones engaged.

Online businesses now exist as viable sources of income, and larger retailers and companies deal in billions with revenue generated online. Keeping these developments in mind, it then becomes necessary to compare and evaluate the best content marketing software currently available, and guide individuals and businesses on how to select the correct software for themselves.

 

  1. ClearVoice

Effective content marketing practices would ideally aim to attract and engage target audiences without directly pitching products and services. This places the importance of the content in the marketing practice at the forefront. With software like ClearVoice, the system itself is primed to place the content before robotic marketing gimmicks, and provides a smooth and sound platform for content marketers and creators alike.

ClearVoice quite easily tops the list since it is best described as a comprehensive content marketing eco-system. The remarkably efficient and flexible software is paired with a community and marketplace that is capable of hosting content creators, employers, and publishers alike. For content creators, the marketplace offers a range of areas and entities to contribute for. The community aspect aids content producers in forging stronger freelance relationships and networking contacts.

For the businesses operating via this medium, ClearVoice offers metrics and services that allow any brand to study consumer patterns, opinion influencers, and trending topics. The community and marketplace conjoin to connect employers with suitable content creators that are able to meet their deadlines, budget, and demands.

What sets ClearVoice apart from other software is how the comprehensive eco-system is packed into one place, and is easily accessible for all the elements that help in making any content marketing campaign a success.

 

  1. HubSpot

A favorite for businesses looking to engage in a thorough content marketing campaign, HubSpot provides all the support and tools one would require in order to create and publish relevant content. Like ClearVoice, the software offers analytics and metrics to better understand a target audience’s preferences and biases. The social media analytics in particular assist marketers in studying audience patterns online, and publish content directly onto social media platforms and accounts. This feature in particular makes the publishing aspect of the marketing efforts markedly more seamless, and publishers are able to pinpoint which social networking platform to exactly target with the help of the analytics services.

HubSpot also boasts a reliable customer support system, and is a solid option for businesses looking to market independently.

  1. Outbrain

This alternative is specifically for marketers that have managed to produce the correct content, but are not sure where exactly to publish it and begin the process. This is particularly true for smaller businesses that are new to the sphere of content marketing; despite the hours poured into creating SEO-optimized content, crunching metrics and analyzing data, a marketer would be lost were it not for software like Outbrain.

Outbrain is a simple yet effective platform which features and recommends content. Though other software may be limited to articles and blog posts, Outbrain offers the added advantage of being able to host video and infographics as well. If a marketer is able to pay for it, the platform even offers an additional service of hiking up audience views and clicks as suggested or recommended content.

  1. TrackMaven

Though ClearVoice and HubSpot both offer added features to assist content marketers in producing thoroughly-researched content, TrackMaven proves to be the go-to for marketers and businesses looking to create effective content. The software provides all the information and insight required to help marketers make informed decisions about topics they wish to pursue, and how and where to publish their content. With 24/7 available live customer support, TrackMaven is a great option for marketers wishing to enter the market fully prepared.

  1. BuzzSumo

This software is another lucrative option for content marketers, and it hinges solely on providing analytics related to social media platforms. Much like TrackMaven, though fully focused on social media metrics, BuzzSumo provides content creators and publishers the necessary information needed to market content. The software recommends which social networking platforms are the most lucrative and frequented by a specific audience, and which social may carry more influencers and opinion-leaders. BuzzSumo advises on how to title and format content to appeal to specific social media audiences, so that published content garners the most attention and views.

Conclusion:

Choosing the best software fit depends on a content marketing campaign’s individual and unique requirements. A business, for example, may prioritize budgeting and pricing. In this case they may look into software which provides free one-month trials, or services at competitive rates.

Others may wish to rely heavily on a marketplace of professional content creators, in which case they may take to options such as ClearVoice. The bottom-line whittles down to what a publisher is looking for. Hence, it is best to evaluate the needs and aims of a business before taking on a content marketing campaign. Does your campaign rely more on social media and related metrics? Is self-creating content a viable option?

Conclusively, Hubspot and ClearVoice provides the best software alternative, as it packs various essential aspects onto a singular platform. Depending on individual requirements, the other four options may place second or third, though ClearVoice evidently delivers all the essential tools a content marketer needs.

 

Introduction:

When you feel like binge watching cat home videos, you go to YouTube but when your video palette craves genius, you log on to Vimeo. On the surface it would seem that the difference between YouTube and Vimeo is quality, but dig deeper and you realize that it’s much more than that. Here’s looking at two of the biggest websites for video consumption, YouTube.com and vimeo.com and giving you a “what’s hot and what’s not” in-depth look.

Think video, most often YouTube comes into your mind. This site, which was bought by Google for 1.65 billion dollars, now has more than one billion, three hundred million users. In an average, there are 300 hours of YouTube videos uploaded every minute and five billion videos are watched everyday.  This Google subsidiary has consistently topped the list of the most watched online video site as the most used video-sharing platform.

Interestingly, as impressive as these stats may seem, they don’t make YouTube the best platform for videos. Recently another online video site, Vimeo passed its 170 millionth unique visitor. It’s not in billions, but Vimeo has, with its significantly smaller scale, made it on the map against all odds. Where YouTube fails, a site like Vimeo picks up the slack. Quality is a key ingredient, which appeals to users. While, YouTube sees more than a billion unique users each month, monetarily, Vimeo has about 400,000 paying subscribers and took in about $40 million in revenue over the past year.

With their stark differences, YouTube and Vimeo are two of the biggest online platforms for hosting online video. YouTube focuses on a more broad consumption, catering to the most video, TV and personal video experiences, whereas Vimeo’s focus is more on artistic-centered experience.

Both these sites, have 70-80% of their audience outside of US, their home country. Both sites give access to unregistered users on the web but need registration to upload content and access through the mobile base video-viewing platform.

It would surprise many to know that Vimeo was founded three months before YouTube was active online. Vimeo is a community for Indie filmmakers and their fans, which gives this site an upper hand. That said, given Vimeo’s niche status, the site doesn’t stand a chance against the third most watched site in the world because YouTube has mass appeal. Where Vimeo’s vision was for filmmakers to share their creative work and personal moments from their lives, YouTube was invented as a destination to watch and share original videos worldwide through the Web. On the surface, the point of uploading your video is to catch eyeballs but choosing between YouTube and Vimeo will always depend on your business goals.

Content & Censorship: Given that YouTube brings in mass appeal with millions of views everyday, choosing this site would be an obvious choice. The audience range is high and its popularity is soaring due to hosting personal content like personal videos, corporate videos, advertorials, music videos, documentaries, interview, video blogging, educational videos, movie trailers and sometimes even full length movies. But this also works against YouTube because with so much information passing through the site, content tends to get lost. Vimeo with its limited flow caters solely to artists and filmmakers. You may never find a home video of a cat on Vimeo, and if you do, it would be the most creative and artistic cat video. On the other hand, because of the niche label, the traffic for Vimeo is far less, and a user has to do more legwork to share their videos in order to get more eyeballs for their video.

Given that Google favours its own platform, Vimeo videos do not show up in Google searches and rank much lower than YouTube videos. And though both sites have options to limit viewing access, Vimeo has a wider range of privacy settings and a password protect for each video.

The vast majority of YouTube videos are free to view; YouTube does have several advertisement partnerships with television big guns like NBC, MGM, CBS and Hallmark, which subscribers can pay a rental to view. But the site is very strict about their content policy and tends to flag and remove explicit content and censorship is higher on YouTube and for non-censorship it’s very strict about questionable content. YouTube has an alternative subscription-based premium channel to cater to the audience wanting explicit pornographic content at YouTube Red. Vimeo, unlike YouTube, is liberal about their viewable content. Vimeo has a teaching platform Video school which teaches DIYs on filmmaking, story telling, business of filmmakers or the ins and outs of film contracts as well as Vimeo Awards which are given out. This content is free for non-paying members of Vimeo.

Community: Where YouTube instantly takes action to remove explicit content uploaded, it does nothing about the profane comments posted in their site. Comments can be racial, provocative and often discriminatory. Many times the video posted provokes a string of off-topic discussion and the video begins to get ignored and chat becomes more important. YouTube’s popularity brings in an abundance of Internet trolls and spammers.

Vimeo does not have this problem, because the users and the audience are a niche community of film enthusiasts and are both creative and respectful. Vimeo is often preferred as a platform to profile work, so profane comments would only spoil your credibility as a fellow filmmaker. Furthermore, Vimeo’s community engagement is a more personal space that enables long-term friendships of people who pursue the same passions. A User may receive constructive criticism in the comments section.

Quality: YouTube is known for compressing formats while upload. Whether you’ve shot your video on your mobile phone or on a high end 4K camera, YouTube’s playback is always a compressed version of your original footage. This is where Vimeo has an upper hand. Vimeo has always had High definition playback. The upload looks as good as it was originally shot. This makes Vimeo the first choice for video makers who want their high production quality accessible online.

Another game changer advantage that Vimeo has is that you can replace your video while keeping all of your stats. If your video needs a correction and you have already uploaded it, you can re-upload it without changing the link, deleting comments or resetting the statistics, which the video has received already. No video streaming site has this feature, not even YouTube.

Space/Storage length of videos: One of the biggest advantages YouTube has is that it’s free, even for businesses. YouTube is free to use, even for business. And accounts have unlimited storage capacity, which means you can upload as many hours of footage as and when you want. All YouTube users can upload videos up to 15 minutes each. Those with a verified account and a good track record of their membership would be offered an extension to upload 12-hour videos. And the size of each video can be more than 20GB.

Space and Storage is a feature in YouTube’s cap, because Vimeo has a basic membership, which is free, which has a limit of 500MB disk space, weekly. And unlike YouTube, commercial videos are not allowed on the free account. But paid packages like Vimeo Plus and Vimeo Pro allow businesses and filmmakers to have more upload and store time. For a limited audience, it is quite the burn in the wallet, for limited upload and storage.

Earning/Commercialization/Embedding: YouTube is an easy platform to turn your videos into effective ads. Its ever-growing audience makes this platform the most cost efficient way to advertise or have a campaign. YouTube helps you count statistics especially through views and comments, and its accessibility to partner with them adds to your wallet through revenue sharing and ads.

 

Once YouTube made it mandatory to watch at least 30 second adverts before each video, YouTube’s commercial value skyrocketed because till then, no online video content was infiltrated with marketing and advertisements.  Now this works perfectly for those paying to get these ads on board, but the user has no control over which ad their content will have. Say you own a soap factory and put up a video advertising your soaps, YouTube has the final right to choose if they want to put a rival soap company ad before on your video. This defeats the whole purpose of putting up your video and negates your strategy, thus weakening your connect with the audience. In the ocean of videos and advertisements on YouTube, your video will most often get lost.

Vimeo has a cleaner look where the videos are larger than the brouhaha that YouTube has. There are no advertisements, no banners and no 30-second commercials before your video starts, so the viewer’s complete attention is on your video, with no distractions to make them click away.

YouTube does not usually offer a download link for its videos, and intends for them to be viewed through its website interface. It has aspects of customization on the channel but is restricted to font layout and playlist changes. YouTube also assigns a fixed link through their platform for views. Vimeo gives its user more control over the link and embedding. Not only can you change the URL of your video, but you can remove the Vimeo logo and add your own so when you embed the video into your website it looks like the video is streaming from your site.  Even your Vimeo account can have a customized URL for your letterhead and business card.

 

With YouTube, there’s more potential especially with its free services and accessible audience, but the advertisements are jarring and your content most often gets lost in the abyss. With Vimeo, even if a handful of people watch your films, this site comes with higher artistic quality, which has a better appeal for filmmakers and people coming from a specific skill set thus making it a way more cooler platform to watch videos on. Who’s the winner? It all depends on what you want your videos to do, but as we have seen in trends, eventually quality always wins over quantity.

 

 

Comparison: 

You Tube Vimeo
Mass Appeal Niche Market
Free with Earning Potential even for business Limited Free Account Paid Business Account Advantages
Commercials No Commercials No Earning
Hostile Engagements and Environment Mutual Respecting Community
No Support Excellent Support
Rigid Customization and Embedding Customizable player and embed options
Interchangeable Formats (Low to High) High definition playback
1 billion users 35 million registered users
7 billion views per day 1 million views per day
Casual video bloggers Creative filmmakers for work
80% are outside US  70% are outside US
Unlimited upload and store Limited upload and store
Global Rank 2 Global Rank 115

 

 

As our society grows and expands and marketers all over the world come up with new and innovative ways to market their products in order to generate maximum viewership and response, it has become essential for everyone in the market to keep up with these methods if they are to remain competitive. Email marketing is one of these methods.

Day by day, more and more businesses are looking to adopt the use of email marketing software in order to advertise their services. And with its popularity on the rise, many different platforms have been introduced for people to take advantage of. It can become quite difficult to choose from such a variegated crop of email marketing software, so here is a comparison of five of the best email marketing software out there and which one comes out on top.

ACTIVE CAMPAIGN

When it comes to a plethora of features and additional little trinkets, Active Campaign is the one. It is an all-in-one platform that suits small businesses perfectly. Adding to that the fact that it is one of the most affordable email marketing software out there currently starting at only $9 a month. You can create your general scheme with super ease and in little time, and be ready to advertise.

MAILCHIMP

Mailchimp is probably one of the easiest and most user friendly interface to use of all. It is descriptive, colorful, and has detailed features. It is also one of the only software that gives you access to all features on a free trial or account. But the contact limit makes it so you must soon purchase a plan. One of the downsides of Mailchimp is that it is quite expensive compared to other email marketing software.

CONSTANT CONTACT

It is simple, it is quick, and it is no rocket science. Constant Contact follows a simplistic plan which is a breeze to master for most. It has all the features you would possibly need and even provides professional seeming templates that you can follow. But these may also be viewed as a con as the templates are quite monotonous and lack innovation. Some may also argue that it is a little too pricey for what it is actually worth.

iCONTACT

iContact is the one for you whether you are just starting out or if you have been in this field for years. It offers a range of features that are easy to understand and use as well as helpful in creating unique and attractive mail schemes. You can track your letters, navigate easily and even connect social media links. All in all, there is almost nothing that is bad about this one.

CAMPAIGNER

Campaigner is easy to use and is a great way for beginners to get their feet wet. It is available at quite an affordable price and no matter which plan you choose to get, you get access to all features, which is one of its major pros. It has all features you would expect but there is next to nothing that is new. In addition to that, many users have found that compared to other email marketing software, Campaigner is slower and time consuming.

Conclusion:

Considering these features, it may be argued that iContact and Active Campaign are two of the best email marketing software currently available and either would work perfectly to suit and aid your business along.